Al DIA
Graphics
The ranch saloon - Anaheim CA
secondary and primary marketing research
Marketing
Interactive PDF/e-Portfolio
Digital foundations
Method-All Purpose Cleaners
Multiplatform ADVERTISINg Campaign
The task at hand here was to create a full advertising campaign with a print, out of home, interactive media, and commercial ad (storyboard only) for method cleaners sold at target. This was a creative strategy assignment . In a group of three we come up with a consistent set of ads in style, tone, brand, and of course strategy. We focused on the fact that method cleaners are safe for the environment and the whole family. With that, we were able to communicate clearly how method is "cleaner than clean", which is method's official slogan. We enforced that line of copy by depicting method in vibrant colors and clean simple design. The biggest portion of my job was to visualize our ads in photoshop and insure that our campaign looked unified across all ad platforms.
HEAD & SHOULDERS
INTEGRATED ADVERTISING
The Big Idea
Digital rendition. (Front Side)
Physical scratcher card. When presenting, we distributed these cards and had people scratch them.
The Big Idea
These images are samples from an integrated advertising campaign project. I worked in a group to put together tactics that would best promote a shampoo. We chose Head & Shoulders Shampoo for MEN With Old Spice. We were given a time period between January and March 2018 in which we could promote the product. Given that the Super Bowl takes place during this period in the year, we decided to make a whole campaign around it, which would end with giving customers the chance to win tickets for the game. It would all be done by first, encourage athletic college males to try the product by offering them a discount coupon. Then, we will engage them with the buzz of getting the red colored shampoo, which we will make even bigger with #IveGotGame all over social media. Those who do get the red colored shampoo will be eligible for an invite to a Super Bowl viewing party, where they can get the chance to win Super Bowl tickets.
CSUF VALET SERVICE
PRINT AND AmBIENT ADVERTISING
The Big Idea
Flyer style print ad.
This depicts our logo with headline and slogan on the stairs as a student runs up late to class.
The Big Idea
For this project, in a group setting, we were given the task to create an advertising campaign for a new fictitious Valte service at California State University of Fullerton. We had to build it from the group up, creating an image for the service, including a visual (logo) and verbal (slogan). We focused on the fact that parking makes many students late and depicted the new valet service as the hero in that narrative. From that, we worked to create a print and ambient ad that would best sell the product to college students struggling to make it to class on time due to parking problems at their school.